5 Social Media Content Types Every Small Business Should Be Posting

Social media can feel overwhelming when you're running a business. What should you post? How often? And how do you stand out when everyone's shouting for attention?

The truth is, you don’t need to reinvent the wheel or go viral to win on social media. What you do need is consistency, clarity, and the right mix of content. Think of it like a balanced diet, different types of content serve different purposes, and together, they build trust, grow your audience, and drive action.

Here are five core content types every small business should be posting regularly

By Paula

1. Educational Content

People follow brands that give value, not just push products. Educational posts like how-to tips, quick guides, FAQs, or industry insights, position you as an expert and help your audience solve real problems.

For example, if you're a wellness coach, break down “3 quick stretches to reset after sitting all day.” If you run a café, share tips on brewing better coffee at home. This kind of content builds trust and keeps people coming back.

By Anna

2. Behind-the-Scenes

People connect with people. Show the process behind your product, introduce your team, or give a peek into your workspace. Even a short clip of you packing orders or prepping for an event helps humanise your brand.

These posts don’t have to be perfect. In fact, the more real they are, the better. It’s a reminder that there’s a passionate, hard-working person behind the business and that makes people root for you.

By Adam

3. Testimonials and Social Proof

Nothing builds trust like seeing others love what you do. Share customer reviews, before-and-after stories, or user-generated content. A screenshot of a happy message or a photo of someone using your product can go a long way.

Even a short post like “Shout-out to [client name] for trusting us with their brand shoot, here’s a glimpse of the final result!” reinforces your credibility without sounding salesy.

4. Promotional Content (Done Right)

Yes, you can sell, but keep it balanced. Use your platform to talk about new offers, services, or products, but always tie it back to why it matters to your audience. Don’t just say “Buy this!”- say, “Here’s how this will help you.”

Add urgency, create simple calls to action, and make sure your visuals are eye-catching and brand-consistent. Think of it as inviting, not pushing.

5. Engagement Triggers

Questions, polls, fill-in-the-blank posts, or “this or that” choices are great ways to spark conversation. Not only do they boost your reach thanks to the algorithm, but they also help you learn more about your audience.

Even something simple like “What’s your go-to productivity hack?” or “Tea or coffee?” can start a conversation. Engaging content reminds your followers that social media is meant to be… social.

You Don’t Need to Do It All - You Just Need to Start

A strong content mix keeps your social media fresh, engaging, and aligned with your business goals. The key is to plan ahead, stay consistent, and stay human. Your audience wants to connect with the person behind the brand, so give them something worth showing up for.

If you’re too busy running the business to run your content, we’ve got you.

Need help planning or creating content that actually works?

At Unify Media, we help small businesses turn their ideas into content that gets seen, shared, and remembered. Whether you need a content plan, branded visuals, or done-for-you posts, we’re here to help you grow.

Let’s talk - Book a consultation now